Building a care-technology brand?
We run PR and public affairs for the companies in this market — from category launches to funding announcements and policy engagement. We also rank the sector in the annual CareTech Power List.
Lottie
Care home & later-living marketplace
Care matching
A consumer marketplace that helps families search for, compare and arrange care homes and later-living options.
The read
Lottie is a consumer-facing marketplace that helps families search, compare and arrange care homes and later-living options — the demand side of the care market, where most platforms work the supply side. It was founded in London in 2021 by brothers Will and Chris Donnelly.
It raised a $21m Series A led by Accel in 2023, with General Catalyst, and operates alongside its B2B sister product Found by Lottie, which turns marketplace enquiries into an operating tool for providers.
The Bridgehead view
Lottie is the most consumer-brand-shaped company in UK care tech, which makes it as much a media and reputation story as a software one — and the natural front door to the two-sided model it shares with Found.
Work with us
Choosing systems for your service?
We help care providers grow — occupancy-led marketing, CQC and policy communications, and sector reputation that wins families and commissioners.
Related platforms
Others in the sector map
Care management CRM
Found by Lottie
A cloud CRM, occupancy-management and resident-intake platform that helps care homes manage enquiries, leads, resident matching and occupancy growth.
ReadLater-life care directory
Autumna
The UK's largest later-life care directory, helping individuals and families find, compare and choose suitable care options for older adults.
ReadHome care marketplace
CareLinx
A technology-enabled home care marketplace connecting families with vetted professional caregivers for personalised in-home support.
ReadThe firm that knows care tech
We map this sector because
we represent it.
Whether you build care technology or buy it, we know the market, the media and the policy landscape it operates in. Thirty minutes with a partner tells you if we can help.
