Corporate & financial
Nomad Capitalist
We positioned the world's leading authority on global mobility across the financial press of four continents — 87 pieces, 3.64 million readers and broadcast interviews from Singapore to Kuala Lumpur.
A global advisory firm creating and implementing bespoke strategies for successful investors and entrepreneurs to reduce their tax bills, diversify their assets and maximise their freedom as global citizens.
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The brief
Bridgehead was appointed to support Nomad Capitalist's media outreach and position its founder, Andrew Henderson, as the credible commentator on global mobility, tax strategy and international investment — connecting complex international tax issues to live political and economic developments.
What they needed
Raise awareness of Nomad Capitalist among entrepreneurs, investors and internationally mobile professionals.
Position Andrew Henderson as a commentator on global tax policy, second citizenship and wealth migration.
Provide expert insight on the growing trend of HNWIs relocating internationally.
Promote research and services through business, financial and broadcast media globally.
The approach
A media engagement programme connecting Nomad Capitalist's expertise in global mobility and tax strategy with contemporary political and economic developments — targeting financial media across Europe, Asia and the Middle East.
Passport Index as the annual anchor
We launched the Nomad Capitalist Passport Index as a definitive global research asset — placing it as an exclusive in City AM and coordinating simultaneous coverage across The Independent, Daily Mail and The Australian.
Asia-Pacific and Gulf broadcast expansion
We secured interview slots on BFM 89.9 (Malaysia's leading English-language business radio, 350k daily listeners), Money FM 89.3 Singapore and Gulf Business' Situation Today podcast — taking Nomad Capitalist directly into its core target markets.
Labour tax agenda as the hook
As the UK Government's tax policy drove HNWI emigration into the news cycle, we positioned Nomad Capitalist as the authoritative source — landing The Independent, Daily Mail and City AM on the story simultaneously.
The thought leadership
Nomad Capitalist Passport Index 2026
An annual ranking of countries based on five factors: visa-free travel, taxation, global perception, dual citizenship and personal freedom. Placed as an exclusive with City AM in the UK, it generated co-ordinated coverage from The Independent and Daily Mail to The Australian and Gulf Business.
the UK passport fell in value under the Labour Government
countries ranked across five key factors
combined audience reach across all placements
The results
articles and broadcasts
estimated readers and viewers
combined audience reach
Coverage over time
Coverage built steadily through 2025 before peaking with the 2026 Passport Index launch in January (representative split; 87 pieces, July 2025–March 2026).
The coverage
70M+ monthly readers
Wealth
UK passport value declines sharply under Labour — ranked 19 places lower
The Independent · 2026
214M+ monthly readers
Travel
World's most desirable passports revealed — UK falls to 35th place
Daily Mail · 2026
100k+ daily readers
Tax
Value of UK passport declines sharply under Labour as wealthy look to leave
City AM · 2026
The breakthrough
Passport Index placed as a City AM exclusive — picked up by The Independent, Daily Mail, The Australian and Gulf Business in the same cycle.
By coordinating the Passport Index launch as a City AM exclusive with simultaneous outreach to aligned titles, we generated co-ordinated international coverage across Europe, Asia-Pacific and the Middle East. The Labour Government's tax agenda made the story irresistible for political correspondents as much as financial journalists.
Seen in
The impact
87 pieces reaching an estimated 3.64 million readers and viewers globally.
726M combined audience reach across all placements.
Passport Index generating co-ordinated international coverage across four continents.
Broadcast interviews on BFM 89.9, Gulf Business and Money FM 89.3 reaching Asian and Gulf markets.
The outcome
87 pieces, 3.64 million readers, 726 million combined audience — and Andrew Henderson the journalist's first call when HNWIs start moving their money.
