Corporate & HR
ViewsHub
We built a Forbes-featured thought-leadership franchise around ViewsHub's founder and launched The Loop — a newsletter that grew to 10,000 Chief People Officers and HR Directors.
A platform that transforms organisational performance through real-time team diagnostics, helping leaders improve cooperation, break down silos and optimise team effectiveness.
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The brief
Bridgehead was appointed to position ViewsHub's founder, Ab Banerjee, as a thought leader on organisational performance, while establishing ViewsHub as the leading platform for driving high-performing teams — communicated to a senior HR and C-suite audience.
What they needed
Establish Ab Banerjee as a recognised voice on organisational competitiveness.
Raise awareness of the TeamDNA, TeamScore and TeamTips platform functions.
Engage senior HR leaders and Chief People Officers in the UK and US.
Position ViewsHub as the solution for improving team cooperation and performance.
The approach
A thought leadership-led programme targeting HR and business publications in the UK and US — complemented by launching The Loop, an owned newsletter reaching CPOs and HR Directors directly.
Forbes and US expansion
Securing a feature interview in Forbes and US-based SHRM established ViewsHub's credibility with the global HR leadership audience and opened the North American market.
The Loop newsletter
We launched The Loop as a direct channel to CPOs and HR Directors, growing it to 10,000 subscribers with contributors including Sir Vince Cable, senior partners at PwC, EY, Deloitte and INSEAD, and the CEO of CIPD.
Trade and business media
Regular placements in The Independent, Sunday Express and Management Today kept Ab Banerjee visible across the broader business leadership audience.
The results
pieces of coverage
readers reached
The Loop subscribers
Coverage over time
Coverage built steadily alongside The Loop newsletter launch in 2021, with media placements reaching UK and US senior HR audiences (representative split; 29 pieces).
The coverage
174M monthly readers
Leadership
This entrepreneur wants to revolutionise the way teams operate and cooperate
Forbes · August 2021
70M+ monthly readers
Business
How can businesses improve team performance in a hybrid world?
The Independent
150k+ senior readers
HR
Why team cooperation is the missing metric in performance measurement
Management Today
The owned channel
10,000 Chief People Officers — reached directly through The Loop.
The Loop newsletter grew to 10,000 subscribers, predominantly CPOs and HR Directors in the UK and US. Contributors included Sir Vince Cable, senior partners at PwC, EY and Deloitte, Narayan Pant of INSEAD and Peter Cheese of CIPD — making it a credible standalone channel for the exact audience ViewsHub needed.
Seen in
The impact
Increased visibility among senior HR and C-suite audiences in the UK and US.
Forbes feature establishing Ab Banerjee as a global thought leader on team performance.
The Loop newsletter built to 10,000 CPO/HR Director subscribers.
SHRM coverage extending reach into the North American HR leadership market.
The outcome
29 pieces in earned media — plus 10,000 decision-makers reading The Loop every month, built from scratch.
