CONTRIBUTOR
Alice West
Political and Media Consultant, Bridgehead Communications
London
WRITES ABOUT
About Alice
Alice West is a political and media consultant at Bridgehead Communications, where she works with clients across health and social care, corporate and education. Her work runs from political engagement and policy analysis through to media relations and campaign strategy, turning what is happening in Westminster and the sector press into something an operator, a board or a journalist can act on.
She writes Bridgehead’s practical insight for provider and corporate audiences: the referral and reputation dynamics that decide care home occupancy, and the citation gap that determines which MedTech companies get quoted. Alice studied at the University of Leeds and is based in London.
SOURCES
Words by Alice
All insights →News & Editions
6
University Social Media Crisis: A Communications Playbook
When a university trend goes viral for the wrong reasons, preparation determines the outcome. Learn the response framework that protects institutional reputation.
One Message, Three Audiences: Healthcare Comms Strategy
Learn how to build a healthcare communications strategy that adapts one core message for clinicians, commissioners and patients without losing coherence or trust.
CareTech in 2026: Where the Money Is Actually Going
Care technology investment in 2026 is driven by workforce pressures, CQC demands and tight margins. Here is what providers, commissioners and vendors are actually spending on.
Reputation risk in domiciliary care after a bad review
What happens to your domiciliary care business after a bad review or safeguarding story, and how to respond in the first 48 hours to protect your reputation.
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