AUTHOR
William Walter
Managing Director, Bridgehead Communications
William Walter is the founder and Managing Director of Bridgehead Communications, where he leads campaigns across healthcare, social care, education and corporate affairs. He writes on the politics and economics shaping the sectors Bridgehead works in.
Words by William
All insights →News & Editions
2
Self-funders are propping up a system that was never designed to rely on them
David Sinclair, Chief Executive of the International Longevity Centre, examines how self-funders, around 40 per cent of care home residents, cross-subsidise the wider market and keep many homes afloat. He warns the unacknowledged reliance on families lets governments defer reform, including the repeatedly delayed cap on care costs.
AI policy: how we use artificial intelligence
Bridgehead Communications sets out its policy on artificial intelligence, restricting AI to research and source-gathering while keeping all client-facing content human-made. The statement covers transparency, quality assurance, ethical use, bias minimisation and continuous improvement.
Interview
1
Opinion
4
Make Guernsey Great Again
Make Guernsey Great Again
Beware promises of 'temporary' income tax rises
Beware promises of 'temporary' income tax rises
Planning reform and Right-to-Buy are the keys to homeownership for Guernsey's generation rent
Planning reform and Right-to-Buy are the keys to homeownership for Guernsey's generation rent
Guernsey: don't gamble on rolling elections
Guernsey: don't gamble on rolling elections
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