CLIENT REPORT · GoodOaks Homecare
Apr 2024 · Poll of 1,000 unpaid carers, England
Caring
Unseen
A poll of 1,000 unpaid carers across England exploring wellbeing, financial awareness, and political attitudes, published by GoodOaks Homecare.
10.6m
Unpaid carers in the UK (Carers UK)
£162bn
Annual economic value of unpaid care
62%
Carers who felt stressed in the week before polling
65%
Would change their vote for a party with stronger carer support
How carers felt in the week before polling
62% of unpaid carers reported feeling stressed, 50% higher than the general public in the same period. Carers were more than twice as likely to feel lonely, while the public were 50% more likely to feel happy. All 12 tracked emotions show carers skewing heavily negative versus the wider population.
62%
Felt stressed, most common emotion recorded
2×
More likely to feel lonely than general public
33%
Felt lonely vs ~16% of general public
Wellbeing indicators, by region
Carers in the North East reported the highest emotional strain, 62% felt stressed, sad or frustrated, and 60% could meet their loved ones' needs but not their own. London carers fared better on both measures (40% and 34%), but poor outcomes were widespread across every English region.
62%
North East carers felt stressed, sad or frustrated (highest region)
60%
North East: met loved ones' needs but not own, also highest
34%
London: met loved ones' not own, lowest but still significant
Ability to meet own and loved ones' needs
Nearly half (48%) of carers said they could meet their loved ones' health and wellbeing needs, but not their own. Just 27% felt able to meet both. 17% could meet neither, and 8% their own but not their loved ones'. More than half of all unpaid carers felt unable to meet their own needs.
48%
Loved ones' needs met, but not their own
55%
Unable to meet their own health and wellbeing needs
17%
Unable to meet the needs of either themselves or loved ones
Unmet personal needs, by age group
Younger carers were most likely to sacrifice their own needs. 55% of 25–34-year-olds and 53% of 18–24-year-olds said they could meet loved ones' needs but not their own, falling to 35% among over-65s. The burden of selflessness falls hardest on carers under 35.
55%
25–34 year olds: met loved ones' needs but not own (highest)
53%
18–24 year olds: same response, second highest group
35%
Over-65s: lowest share, a 20-point gap vs youngest
Government effectiveness on carer support
56% of unpaid carers believed the government was supporting them 'ineffectively', dominated by 31% who chose 'very ineffectively'. Just 6% said the government was supporting carers 'very effectively', and fewer than a quarter (23%) rated support as effective at all.
56%
Said government supports unpaid carers 'ineffectively'
31%
Said 'very ineffectively', the largest single response
6%
Said 'very effectively', the smallest response category
Likelihood to change vote for carer support
65% of carers said they would be 'likely' to change their vote for a party that introduced further support measures, 21% 'very likely' and 44% 'somewhat likely'. Fewer than 10% said they would be unlikely to change. This is a powerful electoral signal.
65%
Likely to change vote for stronger carer support
21%
'Very likely' to switch, the committed swing bloc
<10%
Would be unlikely to change their vote at all
Which party best represents carers?
Labour leads carer political alignment at 41%, more than three times the Conservative Party's 11%. Despite detailed care proposals, the Lib Dems polled at just 6%, while Reform UK and the Greens each received 4%.
41%
Labour, best represents carers (n=1,000)
11%
Conservative, less than a third of Labour's share
34%
No party or prefer not to say
Government ineffectiveness, by region
Dissatisfaction with government support is near-universal across all English regions. The East Midlands is most critical (68% saying ineffective), followed closely by the South East and Yorkshire & Humber (64% each). London shows the lowest dissatisfaction, though still at 32%.
68%
East Midlands, most critical region (ineffective rating)
64%
South East and Yorkshire + Humber, joint second
32%
London, least critical, but still a third of respondents
Which party best represents carers, by age
Labour's lead narrows significantly with age. Among 18–24s, Labour leads 50% to 12% (Conservative). By 65+, the gap shrinks to 29% vs 26%, and Reform UK enters the picture at 8%, displacing the Lib Dems as the third party for older carers. Younger carers are far more Labour-aligned.
50%
18–24s: Labour, highest age-group share for any party
29%
65+: Labour, still leads but only 3pt ahead of Conservatives
8%
65+: Reform UK displaces Lib Dems as third party choice
Carer's Leave Act awareness, by region
The East of England and London lead awareness of the Carer's Leave Act 2023 at 42% and 41% respectively, yet even there, awareness roughly mirrors unawareness. The South East lags furthest, with just 25% aware and over 60% unaware. Both Midlands regions show only 30% awareness.
42%
East of England, highest regional awareness of the Act
25%
South East, lowest; over 60% were unaware
30%
East and West Midlands, both at the same low threshold
Carer's Leave Act awareness, by age
Awareness of the Carer's Leave Act 2023 falls sharply with age, 47% among 18–24 year olds versus only 12% among over-65s. Unawareness rises in a linear pattern from 33% in the youngest cohort to 77% in the eldest. A 35-point awareness gap reveals a significant communications failure for older carers.
47%
18–24 year olds aware of Act provisions
12%
Over-65s aware, 35pt gap vs youngest group
77%
Over-65s unaware, rising linearly from 33% in under-25s
Live-in care awareness, by age
Awareness of live-in care, its provisions, costs, and benefits, follows a clear age gradient. Three-quarters of 18–34-year-olds described themselves as aware, dropping to 55% of over-65s. Yet even at 55%, a significant minority of older carers remain uninformed about this care option.
75%
18–24 and 25–34 year olds, aware of live-in care
55%
Over-65s aware, 20pt gap versus youngest cohorts
24%
Over-65s who described themselves as 'unaware'
Care support awareness, by age
Carer's Allowance is best understood across all age groups (55–74%), while Carer's Credit awareness drops to just 16% among over-65s. Younger carers (18–34) have a consistently higher understanding of all six support options. The awareness gap between youngest and oldest is widest for PIP (18pt) and Carer's Credit (12pt).
74%
25–34s with good understanding of Carer's Allowance (highest)
16%
Over-65s: awareness of Carer's Credit, lowest data point
6
Support options tracked, all show declining awareness with age
Care sustainability, by region
West Midlands carers were most likely to believe current care provision is sustainable (62%), while East Midlands carers were least optimistic at just 36%. A 26-point spread across English regions reveals how unevenly carers experience the resilience of local care infrastructure.
62%
West Midlands, most likely to see care as sustainable
36%
East Midlands, least confident in care sustainability
26pt
Regional spread between most and least optimistic regions
Future outlook: sustainability by age
Optimism falls sharply with age. Two-thirds of 18–24-year-olds believe their care is sustainable, and 51% expect it to improve. By 55–64, just 31% believe care is sustainable and only 9% expect improvement. Interestingly, over-65s buck the trend, outperforming the 55–64 age group on both measures.
67%
18–24 year olds: care provision is sustainable
51%
18–24 year olds: expect ability to care will improve
9%
55–64 year olds: lowest optimism, expect improvement
Key Findings
- 62%of carers felt stressed, 50% higher than the general public in the same period.
- 48%could meet loved ones' health and wellbeing needs but not their own; just 27% could meet both.
- 55%of 25–34-year-olds sacrificed their own needs, the age group most likely to do so.
- 56%say the government supports carers 'ineffectively'; just 6% say 'very effectively'.
- 65%would likely change their vote for a party introducing stronger carer support (21% very likely).
- Labourleads carer political alignment at 41%, more than 3× the Conservative Party's 11%.
- 68%in the East Midlands rated government support as ineffective, the highest regional dissatisfaction.
- 35ptawareness gap on the Carer's Leave Act, known by 47% of 18–24s but only 12% of over-65s.
- 75%of under-35s are aware of live-in care, falling to 55% among over-65s.
- 67%of 18–24-year-olds believe their care is sustainable; among 55–64-year-olds just 31% agree.
