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CLIENT REPORT · GoodOaks Homecare

Apr 2024 · Poll of 1,000 unpaid carers, England

Caring
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A poll of 1,000 unpaid carers across England exploring wellbeing, financial awareness, and political attitudes, published by GoodOaks Homecare.

10.6m

Unpaid carers in the UK (Carers UK)

£162bn

Annual economic value of unpaid care

62%

Carers who felt stressed in the week before polling

65%

Would change their vote for a party with stronger carer support

01 / 16

How carers felt in the week before polling

62% of unpaid carers reported feeling stressed, 50% higher than the general public in the same period. Carers were more than twice as likely to feel lonely, while the public were 50% more likely to feel happy. All 12 tracked emotions show carers skewing heavily negative versus the wider population.

62%

Felt stressed, most common emotion recorded

More likely to feel lonely than general public

33%

Felt lonely vs ~16% of general public

02 / 16

Wellbeing indicators, by region

Carers in the North East reported the highest emotional strain, 62% felt stressed, sad or frustrated, and 60% could meet their loved ones' needs but not their own. London carers fared better on both measures (40% and 34%), but poor outcomes were widespread across every English region.

62%

North East carers felt stressed, sad or frustrated (highest region)

60%

North East: met loved ones' needs but not own, also highest

34%

London: met loved ones' not own, lowest but still significant

03 / 16

Ability to meet own and loved ones' needs

Nearly half (48%) of carers said they could meet their loved ones' health and wellbeing needs, but not their own. Just 27% felt able to meet both. 17% could meet neither, and 8% their own but not their loved ones'. More than half of all unpaid carers felt unable to meet their own needs.

48%

Loved ones' needs met, but not their own

55%

Unable to meet their own health and wellbeing needs

17%

Unable to meet the needs of either themselves or loved ones

04 / 16

Unmet personal needs, by age group

Younger carers were most likely to sacrifice their own needs. 55% of 25–34-year-olds and 53% of 18–24-year-olds said they could meet loved ones' needs but not their own, falling to 35% among over-65s. The burden of selflessness falls hardest on carers under 35.

55%

25–34 year olds: met loved ones' needs but not own (highest)

53%

18–24 year olds: same response, second highest group

35%

Over-65s: lowest share, a 20-point gap vs youngest

05 / 16

Government effectiveness on carer support

56% of unpaid carers believed the government was supporting them 'ineffectively', dominated by 31% who chose 'very ineffectively'. Just 6% said the government was supporting carers 'very effectively', and fewer than a quarter (23%) rated support as effective at all.

56%

Said government supports unpaid carers 'ineffectively'

31%

Said 'very ineffectively', the largest single response

6%

Said 'very effectively', the smallest response category

06 / 16

Likelihood to change vote for carer support

65% of carers said they would be 'likely' to change their vote for a party that introduced further support measures, 21% 'very likely' and 44% 'somewhat likely'. Fewer than 10% said they would be unlikely to change. This is a powerful electoral signal.

65%

Likely to change vote for stronger carer support

21%

'Very likely' to switch, the committed swing bloc

<10%

Would be unlikely to change their vote at all

07 / 16

Which party best represents carers?

Labour leads carer political alignment at 41%, more than three times the Conservative Party's 11%. Despite detailed care proposals, the Lib Dems polled at just 6%, while Reform UK and the Greens each received 4%.

41%

Labour, best represents carers (n=1,000)

11%

Conservative, less than a third of Labour's share

34%

No party or prefer not to say

08 / 16

Government ineffectiveness, by region

Dissatisfaction with government support is near-universal across all English regions. The East Midlands is most critical (68% saying ineffective), followed closely by the South East and Yorkshire & Humber (64% each). London shows the lowest dissatisfaction, though still at 32%.

68%

East Midlands, most critical region (ineffective rating)

64%

South East and Yorkshire + Humber, joint second

32%

London, least critical, but still a third of respondents

09 / 16

Which party best represents carers, by age

Labour's lead narrows significantly with age. Among 18–24s, Labour leads 50% to 12% (Conservative). By 65+, the gap shrinks to 29% vs 26%, and Reform UK enters the picture at 8%, displacing the Lib Dems as the third party for older carers. Younger carers are far more Labour-aligned.

50%

18–24s: Labour, highest age-group share for any party

29%

65+: Labour, still leads but only 3pt ahead of Conservatives

8%

65+: Reform UK displaces Lib Dems as third party choice

10 / 16

Carer's Leave Act awareness, by region

The East of England and London lead awareness of the Carer's Leave Act 2023 at 42% and 41% respectively, yet even there, awareness roughly mirrors unawareness. The South East lags furthest, with just 25% aware and over 60% unaware. Both Midlands regions show only 30% awareness.

42%

East of England, highest regional awareness of the Act

25%

South East, lowest; over 60% were unaware

30%

East and West Midlands, both at the same low threshold

11 / 16

Carer's Leave Act awareness, by age

Awareness of the Carer's Leave Act 2023 falls sharply with age, 47% among 18–24 year olds versus only 12% among over-65s. Unawareness rises in a linear pattern from 33% in the youngest cohort to 77% in the eldest. A 35-point awareness gap reveals a significant communications failure for older carers.

47%

18–24 year olds aware of Act provisions

12%

Over-65s aware, 35pt gap vs youngest group

77%

Over-65s unaware, rising linearly from 33% in under-25s

12 / 16

Live-in care awareness, by age

Awareness of live-in care, its provisions, costs, and benefits, follows a clear age gradient. Three-quarters of 18–34-year-olds described themselves as aware, dropping to 55% of over-65s. Yet even at 55%, a significant minority of older carers remain uninformed about this care option.

75%

18–24 and 25–34 year olds, aware of live-in care

55%

Over-65s aware, 20pt gap versus youngest cohorts

24%

Over-65s who described themselves as 'unaware'

13 / 16

Care support awareness, by age

Carer's Allowance is best understood across all age groups (55–74%), while Carer's Credit awareness drops to just 16% among over-65s. Younger carers (18–34) have a consistently higher understanding of all six support options. The awareness gap between youngest and oldest is widest for PIP (18pt) and Carer's Credit (12pt).

74%

25–34s with good understanding of Carer's Allowance (highest)

16%

Over-65s: awareness of Carer's Credit, lowest data point

6

Support options tracked, all show declining awareness with age

14 / 16

Care sustainability, by region

West Midlands carers were most likely to believe current care provision is sustainable (62%), while East Midlands carers were least optimistic at just 36%. A 26-point spread across English regions reveals how unevenly carers experience the resilience of local care infrastructure.

62%

West Midlands, most likely to see care as sustainable

36%

East Midlands, least confident in care sustainability

26pt

Regional spread between most and least optimistic regions

15 / 16

Future outlook: sustainability by age

Optimism falls sharply with age. Two-thirds of 18–24-year-olds believe their care is sustainable, and 51% expect it to improve. By 55–64, just 31% believe care is sustainable and only 9% expect improvement. Interestingly, over-65s buck the trend, outperforming the 55–64 age group on both measures.

67%

18–24 year olds: care provision is sustainable

51%

18–24 year olds: expect ability to care will improve

9%

55–64 year olds: lowest optimism, expect improvement

16 / 16

Key Findings

  • 62%of carers felt stressed, 50% higher than the general public in the same period.
  • 48%could meet loved ones' health and wellbeing needs but not their own; just 27% could meet both.
  • 55%of 25–34-year-olds sacrificed their own needs, the age group most likely to do so.
  • 56%say the government supports carers 'ineffectively'; just 6% say 'very effectively'.
  • 65%would likely change their vote for a party introducing stronger carer support (21% very likely).
  • Labourleads carer political alignment at 41%, more than 3× the Conservative Party's 11%.
  • 68%in the East Midlands rated government support as ineffective, the highest regional dissatisfaction.
  • 35ptawareness gap on the Carer's Leave Act, known by 47% of 18–24s but only 12% of over-65s.
  • 75%of under-35s are aware of live-in care, falling to 55% among over-65s.
  • 67%of 18–24-year-olds believe their care is sustainable; among 55–64-year-olds just 31% agree.